Target Audience and Brand Identity

The genre of music that my magazine will be is Hip-Hop. As it is a genre of music that has a large following, large amounts of music artists and it is my preferred genre of music.

This genre of music generally appeals more to teenagers and people in their early 20’s. However, there are people of all ages that like this genre.

I am going to make people want to read it by including other artists that are popular like Drake or the Weeknd. I would include clothing offers in magazine, the charts for the week, offers to win things like signed albums or signed posters.

I want my magazine to be an informative music magazine that tells the reader about the artist, songs, albums what they have done and how they have done it. I have taken some inspiration from Billboard Magazine who tend to cover lots of different artists although they tend to cover pop music they do on occasions cover artists from other genres. I would use this magazine as a main inspiration as it is very popular and is very renowned so I believe it to be a good inspiration. I think that the main thing that you would see in my magazine would be about music artist, new song that have come out, popular songs, clothing and other things related to Hip-Hop. For the Style of my Magazine I would have more of an informal style as I feel it would appeal more to my target audience, if it was in more of a formal style it may deter teenagers from wanting to read it.